Every tradie says it. "Just Google us and leave a review." And then nothing happens. Here's why, and what works instead.
You finish a job. The customer is thrilled. You're packing up your tools and you say the same thing every tradie says: "If you get a chance, just Google us and leave a review."
The customer nods. "Yeah, for sure."
Three weeks later, you check your Google Business Profile. Nothing. No new review. What happened?
It's not that the customer didn't want to help. It's that "just Google us" is too many steps.
Let's break down what "just Google us" actually requires from a busy homeowner:
That's 8 steps. Each one is a chance for friction. A notification pops up. The baby starts crying. They decide to "do it later." Later never comes.
The number of steps required when you tell a customer to "just Google us." One-click links reduce this to 1 step.
The insight: "Just Google us" doesn't work because it asks the customer to do too much work. The fix is to send a direct link that bypasses every single step except the last one.
A one-click link is exactly what it sounds like. A URL that takes your customer directly to the review form. No searching. No typing. No login friction (if they're already logged in on their device).
Here's what that looks like in practice:
The channel varies, but the principle is the same: remove every possible step between intention and action.
Different channels work for different situations. Here's the breakdown:
Send the link by text within 24 hours of finishing the job. Texts get read almost immediately, usually within minutes. The customer reads the text, taps the link, leaves the review. Done in 30 seconds.
If the SMS doesn't convert, send a follow-up by email on Day 7. Email is less immediate but gives you room for a more detailed ask. Use it as the second touchpoint, not the first.
Print a QR code on your invoices, business cards, or a magnetic sign on your ute. The customer scans it with their phone camera and lands directly on the review form. Zero friction. No typing required.
Copy these. Paste them into your phone. Send them after your next job.
SMS, same day:
"Thanks again for the job today [Customer Name], really enjoyed working on your [job type]. If you've got 30 seconds, here's a link to leave a quick review: [LINK]"
SMS, follow-up (Day 3):
"Just checking if you had a chance to leave that review. Here's the link again if you didn't get to it: [LINK]. Thanks!"
Email, follow-up (Day 7):
"Hi [Name], hope you're loving the [job type]. If you have a moment, we'd really appreciate a quick review. Your feedback helps us keep doing great work. [LINK]"
You don't have to remember to send these links. You don't have to track who responded. You don't have to manually follow up.
When you mark a job as "Won" in the TradesPro CRM, the system automatically:
No "just Google us." No awkward in-person ask. Just an automated system that does the work for you.
TradesPro creates one-click review links and sends them automatically. Your customers tap once and review. $30 per month.
Let TradesPro send one-click review links automatically after every job. Your customers tap once. You get the review. $30 per month, no setup fee.