Two-Sided Lead Strategy

Optimize Your GMB.
Get Property-Backed Leads.

Most lead gen services stop at your Google Business Profile. We optimize it and deliver exclusive homeowner leads from property data — so you win the local search and the booking.

See Plans & Pricing How It Works

The Two Levers of Trade Lead Gen

Most trades businesses only pull one lever. The ones that dominate pull both.

Lever 1 — Visibility

Google Business Profile Optimization

Businesses with complete GBP profiles are 2.7x more likely to be considered reputable by potential customers. 86% of consumers find local businesses through Google. An optimized GMB is your digital storefront — it determines whether a searcher calls you or your competitor.

We handle: profile completeness, category optimization, review management, photo updates, Google Posts, predefined services selection, and ongoing monitoring.

Source: Google Business Profile Help →
Lever 2 — Supply

Property-Backed Lead Delivery

GMB brings traffic. But traffic doesn't always convert. We use property data signals (council DA applications, sales records, renovation permits) to find homeowners who are actively about to need a trade — before they search.

Each lead is exclusive, pre-qualified by signal type, and delivered to your dashboard. Average 20+ qualified opportunities per month per territory.

Learn about our lead sources →

What a Properly Optimized GMB Looks Like

Most trade businesses have a GMB profile with missing fields, wrong categories, and zero posts. Here's what we fix.

Primary category — Matched to actual trade specialty, not generic "contractor"
All 10 secondary categories — Every relevant service area selected
Predefined services — All relevant services checked (directly impacts rankings per Sterling Sky 2025 testing)
5+ custom services — Niche specializations competitors don't list
NAP consistency — Name, address, phone identical across every online directory
Service area defined — Precise radius or suburb list so Google matches you to the right searches
Weekly Google Posts — Fresh content = active business signal to Google's algorithm
Photo rotation — 20+ high-quality images, updated monthly (profiles with photos get 42% more direction requests)
Review response protocol — Every review answered within 48 hours (Google ranks engagement)
Q&A monitoring — Answer common questions before a competitor answers them for you

Estimated Weekly Leads by Trade

Based on typical property turnover rates and council DA volumes in metro Australian suburbs. Your actual volume depends on territory size and property density.

Trade GMB Impressions/mo Property Leads/mo Combined Est.
Plumber 800–1,400 18–28 20–34
Electrician 900–1,600 15–24 18–30
Builder / Renovator 600–1,000 20–35 22–38
HVAC Contractor 700–1,200 12–20 15–25
Painter 500–900 14–22 16–26
Landscaper 400–800 10–18 12–22
Roofing 300–600 8–15 10–18
Cleaner 600–1,100 8–14 12–18
GMB impression ranges based on typical trade profiles in metro AU suburbs (Google Business Profile Insights benchmarks). Property lead estimates are from council DA datasets and property transaction signals. Actual results vary.

TradesPro vs Other Lead Sources

Cheaper, exclusive, and backed by real property signals — not just search volume.

Google Ads Angi / Hipages Facebook Ads TradesPro
Cost per lead $30–80 $20–60 $15–50 $2.50–6
Exclusive lead — — — ✓
Pre-qualified by signal type — — — ✓
GMB optimization included — — — ✓
Monthly subscription $500–3000 $80–300 $200–1000 $49
Cancel anytime ✓ ✓ ✓ ✓

How It Works

From setup to first lead in under 48 hours.

1

GMB Audit & Setup

We audit your existing Google Business Profile, claim any unverified listings, and fix every optimization point from the checklist above. If you don't have a profile, we set one up from scratch.

2

Property Lead Engine Activation

We configure your property data signal feed — council DA applications, property sales, renovation permits — filtered to your trade and service area. The system starts finding qualified homeowner leads immediately.

3

Ongoing GMB Management

Weekly Google Posts, monthly photo updates, review response management, and quarterly category/service re-optimization as Google's algorithm evolves.

4

Leads Delivered Weekly

Qualified homeowner leads appear in your TradesPro dashboard weekly. Each lead includes the property address, signal type (renovation permit, DA approval, recent sale), and contact details where available.

Simple Pricing

Setup once. Two-sided lead engine that runs every month.

GMB Only

Profile optimization & management
$99
setup, then $0/mo
  • Full GMB audit & optimization
  • Category & services setup
  • NAP consistency check
  • Photo upload & rotation
  • Review response templates
  • Weekly Google Posts
  • Ongoing GMB management
  • Property lead delivery
Get Started

GMB + Leads

The full two-sided engine
$148
setup,
  • Full GMB audit & optimization
  • Category & services setup
  • NAP consistency check
  • Photo upload & rotation
  • Review response templates
  • Weekly Google Posts
  • Ongoing GMB management
  • 20+ property leads/mo
Get Started

Leads Only

Skip GMB, get property leads
$99
setup,
  • Property signal feed setup
  • Trade-specific filtering
  • Territory configuration
  • Weekly lead dashboard
  • 20+ leads/month
  • GMB optimization
  • Ongoing GMB management
Get Started

All plans: cancel anytime. No lock-in contracts. Setup takes 24-48 hours.

Frequently Asked Questions

Do I need to give you my Google login? +
No. We can optimize your GMB by working with you as a manager. We'll request manager access to your Business Profile through Google's official process — you retain full ownership and control at all times.
How long until I see results from GMB optimization? +
Most businesses see ranking improvements within 2-4 weeks of completing the optimization checklist. Predefined services can show impact within 48 hours (based on Sterling Sky 2025 testing). Profile completeness improvements compound over time as Google recrawls and reindexes.
Where do the property leads come from? +
We scan council development application (DA) registers, property sales records, renovation permits, and building approvals from Australian data sources. These signals indicate homeowners who are planning work — before they start searching for a tradie. Each lead includes the signal type and property details.
What if my area doesn't have enough property signals? +
We'll let you know during setup. Our system checks your service area's data availability before you pay anything. If the signal density is too low, we'll recommend the GMB-only plan or help you expand your territory to cover more postcodes.
Can I cancel anytime? +
Yes. All plans are month-to-month with no lock-in contracts. Cancel from your dashboard and the service stops at the end of your billing period. The GMB optimization work stays — it's your profile, you keep the improvements.

Ready to Pull Both Levers?

GMB optimization gets you found. Property leads get you hired. Together, they're the most cost-effective lead system for Australian trades businesses.

Start Your Setup Compare Plans

From $99 setup. No lock-in. First lead within 48 hours.