The Tradie Website Audit Checklist

Name: The Tradie Website Audit Checklist
Availability: InStock
Author: TradesPro

25 Questions to Score Your Site 0–100 and Find Your Biggest Gaps

TradesPro — Building websites for Australian tradies

How to Use This Checklist

Go through all 25 questions and check each one that applies to your site
Count your checks
See your score at the bottom (0–100)
Read the interpretation to understand what your score means
Get specific fixes based on your problem areas

Time required: 10–15 minutes

Section 1: Speed & Technical

Speed & Performance (5 questions)

Mark each box if your site does this:

My site loads in under 1 second on mobile (measured at pagespeed.web.dev)

My mobile site doesn't require zooming to read text (16px+ font size)

My site is responsive (works perfectly on phone, tablet, desktop)

Images are optimized (under 100KB per image)

I've never had uptime issues (site is up 99.9% of the time)

Section 1 score: __ / 5

Section 2: Local SEO

Local SEO (5 questions)

I have a Google Business Profile (claimed and verified)

My Google Business Profile is synced to my website

I have a separate page for each suburb I serve (e.g., "Plumber Campbelltown")

Each location page includes the suburb name in the H1 and title

My service area pages have local schema markup

Section 2 score: __ / 5

Section 3: Trust Signals

Trust Signals (5 questions)

My licence number is displayed on my homepage (above fold)

My ABN is displayed (in footer or about section)

I show "Years in business" (e.g., "Since 2015")

I display customer reviews on my site (embedded from Google)

I show before/after photos or photos of my work (not stock images)

Section 3 score: __ / 5

Section 4: Lead Capture

Lead Capture (5 questions)

I have a "Get a Quote" or "Book Now" button on every service page

The form is simple (under 5 fields)

I get notified immediately when someone submits a form (SMS or email within 1 minute)

I have a way to manage leads (CRM, spreadsheet, or dashboard)

My phone number is tap-to-call on mobile

Section 4 score: __ / 5

Section 5: Mobile Experience

Mobile Experience (5 questions)

My mobile menu is easy to navigate (hamburger menu or clear structure)

Buttons are large enough to tap (44px height minimum)

Forms work on mobile (no horizontal scrolling)

Images don't slow down the mobile page

I've tested my site on a real phone (not just browser preview)

Section 5 score: __ / 5

Your Total Score

Add all five sections:

Section 1 (Speed):__ / 5

Section 2 (Local SEO):__ / 5

Section 3 (Trust):__ / 5

Section 4 (Lead Capture):__ / 5

Section 5 (Mobile):__ / 5

TOTAL: __ / 25

Convert to 0–100 Scale

Your score / 25 × 100 = __ / 100

What Your Score Means

0–40: Your Website Needs a Rebuild

You're losing 60–80% of potential jobs to website problems. Your site exists, but it's not working for you.

What's broken: Slow load times (customers bounce before seeing services); No local SEO (invisible for suburb searches); Broken lead capture (enquiries go to spam or get missed); Poor mobile experience (70% of your traffic bounces).

Time to fix: 6–12 weeks (DIY with designer) or 48 hours (done-for-you) · Estimated cost: $2,000–5,000 (designer) or $30/month (TradesPro)

41–70: Your Website Has Gaps

You're losing 20–40% of potential jobs. Your site is okay, but not optimized for conversions.

Common gaps: Missing service area pages (not ranking locally); Weak lead capture system (slow notifications, bad forms); Missing trust signals (no reviews, no licence display); Outdated design (doesn't feel modern).

Time to fix: 2–4 weeks (targeted improvements) or 48 hours (rebuild) · Estimated cost: $500–1,500 (targeted fixes) or $30/month (TradesPro)

71–85: Your Website Is Solid

You're converting 5–7 jobs per month from your website (above average). You're doing most things right.

Quick wins: Add more photos; Collect and display reviews; Create service area pages for high-value suburbs; Optimize mobile load time.

Time to fix: 1–2 weeks (tweaks) · Estimated cost: $0–500 (DIY or freelancer help)

86–100: Your Website Is Excellent

You're converting 8–15 jobs per month from your website. You're winning.

Focus: Maintenance and growth. Collect more reviews. Add photos. Expand to new service areas.

Action Plan Based on Your Score

If you scored 0–40:

Option A: Rebuild yourself (DIY) — Time: 8–12 weeks · Cost: $0–500 (tools) · Result: Okay site, but time-consuming

Option B: Hire a designer — Time: 6–12 weeks · Cost: $2,000–5,000 · Result: Professional site, but dependent on designer for changes

Option C: Use TradesPro — Time: 48 hours · Cost: $30/month · Result: Professional site, fully managed, updated quarterly

If you scored 41–70:

Option A: Fix gaps yourself — Time: 2–4 weeks · Cost: $0–500 · Focus: Add photos, service area pages, improve lead capture

Option B: Hire someone for specific gaps — Time: 1–2 weeks · Cost: $500–1,500 · Focus: Speed optimization, local SEO setup

Option C: Use TradesPro for full optimization — Time: 48 hours (full rebuild with all gaps fixed) · Cost: $30/month · Result: All gaps fixed, optimized for conversions

If you scored 71–85:

Action: Tweaks only. Add photos, collect reviews, create 1–2 service area pages.

DIY: 30 minutes per week for 4 weeks. Cost: $0–200.

Next Steps

Identify your top 3 gaps from the checklist above
Choose your action plan (DIY, hire someone, or rebuild)
Set a timeline (this week, this month, this quarter)
Book a demo of what a fully optimized tradie site looks like

The Tradie Website Audit Checklist

Scored Checklist

The Tradie Website Audit Checklist

How to Use This Checklist

Speed & Performance (5 questions)

Local SEO (5 questions)

Trust Signals (5 questions)

Lead Capture (5 questions)

Mobile Experience (5 questions)

Your Total Score

Convert to 0–100 Scale

What Your Score Means

Action Plan Based on Your Score

If you scored 0–40:

If you scored 41–70:

If you scored 71–85:

Next Steps

Get Your Audit Checklist

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