Case StudyThe Challenge
David's business had a classic builder's problem: feast or famine. He'd land a big renovation or custom home build, throw all his energy into it for 3-4 months, then emerge to find his pipeline dry. The gap between projects was getting longer, and his existing ways of finding new work — referrals and a basic Facebook page — weren't filling the gap.
"I'd finish a project and then scramble for 6 weeks to find the next one. I knew there was demand in Brisbane — so many homeowners want renovations and extensions — but they were hiring other builders because those builders showed up when they Googled. I was invisible online."
David's biggest issue was that building projects are high-consideration purchases. Homeowners research extensively before committing to a builder. Without a professional website showcasing his portfolio, client testimonials, and project process, David was losing to builders who had those basics in place.
The TradesPro Solution
David signed up for the TradesPro Pro plan ($399 setup + $99/month), which included lead gen features and priority support. Within 48 hours, he launched:
- A professional portfolio website showcasing past projects with before/after imagery
- Service pages for custom homes, renovations, extensions, kitchens, bathrooms, and decks
- Project process page explaining exactly how David works from initial consultation to handover
- Testimonial carousel with client reviews and project photos
- Service area pages for 8 Brisbane suburbs
- Lead capture forms with detailed project intake (budget range, timeline, project type)
"A couple came to me after finding my site through a search for 'home renovation builder Brisbane.' They'd already looked at 3 other builders' websites. Mine was the only one that showed clear pricing guidance, a detailed process page, and genuine client testimonials with photos. They told me that's why I got the call. That project alone was worth $120,000."
— David Chen, Chen Building & Renovations, Brisbane
The Timeline
Week 1 — Site Goes Live
David's builder website launched with 6 project portfolio entries, 8 service pages, and detailed suburb-level content for Brisbane's home renovation market.
Week 2-3 — First Inquiries Arrive
Two project inquiries came through in the first 2 weeks — one for a kitchen renovation ($45k) and one for a full home extension ($180k). Both came from organic Google searches.
Week 4-6 — Pipeline Builds
By week 6, David had received 18 qualified project inquiries. 5 converted to signed contracts with a combined pipeline value of $340,000. His calendar was booked solid for the next 5 months.
Day 45 — Fully Booked
David's project pipeline was full. He was turning away work — something he'd never been able to do before. The feast-or-famine cycle was broken, and he started referring overflow projects to a trusted colleague (who also signed up for TradesPro).
The Results
In 45 days, David went from scrambling for his next project to being fully booked for 5 months. His TradesPro website generated $340,000 in signed contract value from 18 qualified leads — all organic, zero ad spend. The $399 setup fee was recouped before the first project consultation even happened.
"If you're a builder without a proper website, you're not just losing individual jobs — you're losing the entire pipeline. Homeowners research builders online for weeks before they call anyone. If you're not in that research phase, you don't exist. TradesPro made me exist."
