What makes the difference between an old website and a TradesPro website for cleaners?

An old website is a digital business card — it sits there and does nothing. A TradesPro site is built for lead generation: mobile-responsive, lead forms on every page, email automation, blog content targeting local cleaning keywords, and full GBP integration. The company in this case went from 0.8% to 7.2% conversion rate.

Does TradesPro create blog content for local SEO?

Yes. We recommend and create 4 blog posts per month targeting local keywords your customers actually search — e.g. 'how to prepare for end of lease cleaning', 'best carpet cleaning methods for Perth homes'. Each post is a new landing page that brings in organic traffic.

CASE STUDY

637% More Traffic, 157 Leads Since Launch — No Middleman Platforms

Q: How long does it take to get #1 in the Local Pack?

The cleaning company in this case reached #1 within weeks of launch. Key factors: properly set up GBP with correct categories, 15+ reviews from the automated collection system, consistent NAP citations, and suburb-specific pages on the website that reinforce local relevance.

A cleaning company in a competitive metro area had an old, broken website that generated zero leads. TradesPro rebuilt it from scratch — 7 pages, lead capture on every page, automated follow-ups. The old site was a liability; the new site is a lead generation machine.

637% traffic increase · 7.2% conversion · #1 Local Pack

Get the same results → See pricing ↓

Key results

637%

Traffic increase vs old site

157

Leads since launch

7.2%

Conversion rate (was 0.8%)

Local Pack ranking for target suburb

The problem

An old website that Google couldn't crawl, customers couldn't use, and that generated exactly zero organic leads.

A cleaning company in a competitive metro area had a website — technically. It was old, non-mobile, slow to load, and had no calls-to-action, no lead forms, and no content strategy. Google couldn't crawl it properly, which meant zero organic traffic. The company was getting 3–4 leads per month, all from referrals. They were competing against 50+ cleaning companies with modern, mobile-optimised sites that captured every online search.

The old site wasn't just useless — it was actively harmful. A slow, broken website signals to Google that a business isn't trustworthy. Customers who did manage to find it couldn't figure out how to book or get a quote. The company was losing 90%+ of potential online customers because their digital storefront was effectively closed for business. They needed a complete rebuild, not a redesign.

The solution

How TradesPro solved it

A complete TradesPro rebuild — 7 pages, lead capture everywhere, blog content, GBP optimisation, automated follow-ups.

Modern 7-page mobile-responsive site

Full rebuild: homepage, services, pricing, about, service areas, blog, contact. Mobile-first design that loads in under 2 seconds. Lead capture forms on every page — not just a "contact" page buried in the footer.

Blog content for local SEO

4 blog posts per month targeting local keywords: "end of lease cleaning," "best carpet cleaning methods," "house cleaning checklists." Each post is a new landing page that brings in organic traffic from long-tail searches.

3-sequence email automation

Every lead form submission triggers an automated email sequence: confirmation + quote, service reminder, and a "still need help?" follow-up. Converts leads that submit but don't immediately book.

GBP + review collection

Google Business Profile optimised with all service suburbs, categories for each cleaning type, and 30+ photos. Automated review requests after every job — built GBP authority rapidly.

The results

Before vs after

Metric	Before (old site)	After (TradesPro)
Monthly organic traffic	~0	230+/mo
Conversion rate	0.8%	7.2%
Leads per month	3–4 (referral)	25+ (organic)
GBP Local Pack rank	Not in top 20	#1

637%

Traffic increase — from a website nobody could find to the #1 cleaning site in the area

The difference

Before TradesPro vs after

A direct comparison of what changed for this cleaning company.

Before TradesPro

0.8%

Old site: slow, non-mobile, no lead forms, no SEO. 3–4 referral leads/month. Google couldn't crawl it. Invisible to 50+ competitors with modern sites.

After TradesPro

7.2%

New site: fast, mobile, lead forms everywhere. 230+ monthly visitors. 157 leads since launch. #1 in Local Pack. Automated follow-ups recover cold leads.

157 leads since launch

From a website that used to generate zero organic leads. No ads, no platforms, no per-lead fees — just a website that works.

“Our old website was a digital business card — it just sat there. TradesPro turned it into a lead generation machine. We're getting more calls from Google in a week than we used to get in a month.”

— A metro area cleaning company, competitive market

Common questions

Frequently asked questions

About this case study and what it means for cleaning businesses like yours.

What makes the difference between an old website and a TradesPro site for cleaners? +−

An old website is a digital business card — it sits there and does nothing. A TradesPro site is built for lead generation: mobile-responsive, forms on every page, email automation, blog content for local keywords, and full GBP integration. The company in this case went from 0.8% to 7.2% conversion.

How do you compete against 50+ cleaning companies in one metro area? +−

With city-specific landing pages, blog content targeting local cleaning keywords, a properly optimised GBP, and systematic review collection. You don't need to outrank all 50 — you need to own the specific suburb + service combinations your ideal customers search for.

How long does it take to get #1 in the Local Pack? +−

This cleaning company reached #1 within weeks. Key factors: properly set up GBP, automated review collection (15+ reviews quickly), consistent NAP citations, and suburb-specific pages reinforcing local relevance.

Does TradesPro handle blog content for local SEO? +−

Yes. We create 4 blog posts per month targeting local keywords your customers actually search — e.g. "end of lease cleaning checklist" or "best way to clean carpets in Perth." Each post is a new landing page that brings in organic traffic.