A Gold Coast HVAC tech was losing $3,000+ every month in missed calls after hours. The emergency booking form on his TradesPro site captures every lead — even at 2 AM.
30% → 5% lost leads · +$3,000–4,000/mo
A Gold Coast HVAC technician ran a 24/7 service — or tried to. In practice, 30% of his calls came outside business hours when he was asleep or with family. He'd wake up to voicemails, but by then the customer had already called the next three HVAC services on Google and booked someone else. Most customers didn't even leave voicemails — they just dialled the next number in the search results.
The math was brutal: each missed night call was worth $300–$500 in emergency service fees. At 30% missed, that was $3,000+ disappearing every month. He had no system to capture leads while he wasn't available — no online booking form, no automated response, no way for a customer with a broken AC in a Queensland summer to engage with his business without a live person answering the phone.
A 24/7 emergency booking system that works while the tradie sleeps — and recovers leads that would otherwise be lost forever.
A prominent "Emergency Callout" form on the website, always visible. Customers select the issue type — AC not cooling, heater broken, no hot water, gas leak — describe urgency, and submit. Captures every lead at any hour.
Every form submission triggers an SMS straight to his phone with the customer's name, issue, and contact details. He gets the info immediately and can decide whether to respond or schedule for morning.
Customers receive an automatic email confirming their request and setting expectations for response time. A 3-email sequence nurtures non-urgent leads — recovering 15% that would have gone cold.
If a lead submits a form but doesn't respond to the initial contact, an automated "still need help?" follow-up fires 24 hours later. Recovers leads that forget or find another way and come back.
| Metric | Before (phone only) | After (TradesPro + 24/7 form) |
|---|---|---|
| Lost leads after hours | 30% | 5% |
| Night-time revenue | $1,500/mo | $4,500/mo |
| Emergency form submissions | 0 | 12/mo |
| Cold leads recovered | 0% | 15% |
A direct comparison of what changed for this Gold Coast HVAC tech.
Annualised: up to $48K/year in revenue that was previously lost to unanswered phones.
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