A Perth landscaper with 15K Instagram followers had stunning photos and barely any bookings. TradesPro connected the two: Instagram-to-website funnel pushed conversion from 1% to 8%.
1% → 8% conversion · +$12K/mo revenue
A Perth landscaper with 5 years in business had built a following of 15,000 on Instagram. Her feed was stunning — garden transformations, native plant designs, outdoor entertaining spaces. Lots of likes, lots of comments, but only 2–3 actual jobs per month. The problem: followers saw the photos but had no idea what services cost, how to book, or whether she was available for their project.
She was spending 10 hours a week on Instagram — shooting, editing, posting, engaging — with almost no measurable return. The conversion rate from Instagram to booking was 1%. She was effectively running a marketing channel that generated engagement but not revenue. Meanwhile, competitors with simple websites were capturing the customers who searched Google for "landscaper Perth" after seeing a post.
The Instagram feed stayed the hero — but now it feeds into a website that converts followers into paying customers.
Her Instagram feed streams directly onto the homepage — visitors see fresh content automatically. The site gives context that Instagram can't: service descriptions, pricing ranges, service areas, and a clear booking path.
Clear pricing ranges for garden design, soft landscaping, hardscaping, and maintenance. Followers who saw beautiful photos could now immediately see what each service costs — no more DMs asking "how much?"
Clients choose the type of landscaping, estimated area size, and their preferred timeline. Leads arrive pre-qualified — she knows the scope before she picks up the phone.
Automated emails to new enquiries offering a free on-site consultation. This warm follow-up converted 30% of cold leads into booked consultations within the first week.
| Metric | Before (Instagram only) | After (Instagram + TradesPro) |
|---|---|---|
| Instagram → booking conversion | 1% | 8% |
| Jobs per month | 2–3 | 6–8 |
| Monthly revenue | Inconsistent | +$12K/mo |
| Hours/week on marketing | 10 hrs | 3 hrs |
A direct comparison of what changed for this Perth landscaper.
Turning an existing audience into customers — without growing the following or spending on ads.
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