Case StudyThe Challenge
Mark was a well-regarded plumber in Sydney's Inner West. He'd built a solid reputation over 6 years — repeat customers, referrals from happy homeowners, steady work. But by early 2026, the phone was getting quieter.
"I'd get maybe 2 or 3 calls a week, mostly from existing customers. New jobs were drying up. I knew homeowners were searching online for plumbers, but I had nothing — just a Facebook page I'd set up years ago that nobody could find."
Mark's biggest problem was discoverability. When a pipe burst at 2am, homeowners didn't flip through a phone book — they Googled "emergency plumber near me." Mark wasn't showing up. Competitors with basic websites were getting those calls instead.
The TradesPro Solution
Mark signed up for the TradesPro Growth plan ($199 setup + $49/month). Within 48 hours, he had:
- A mobile-optimised website with 6 service pages (blocked drains, hot water, burst pipes, gas fitting, roof plumbing, general maintenance)
- Dedicated landing pages for each suburb he services (Balmain, Rozelle, Leichhardt, Newtown, Marrickville, Annandale)
- An emergency call button that follows visitors as they scroll
- Local SEO foundation with schema markup and Google My Business integration
- Lead capture forms on every page with automatic email notifications
"The emergency call button alone has been a game-changer. I got a call at 11pm on a Sunday night from a homeowner with a burst pipe — she found me on Google, saw the emergency button, and I had a $650 job booked before I even got out of bed."
— Mark Thompson, Inner West Plumbing, Sydney
The Timeline
Week 1 — Site Goes Live
Mark's website launched on a Thursday. By Saturday, he'd received his first 3 lead form submissions — all from homeowners who found him through Google searches for "plumber Balmain" and "blocked drain Rozelle."
Week 2 — Emergency Calls Start
The emergency call button generated 7 calls in the second week. Two were genuine emergency jobs. Mark booked $1,850 in work from these calls alone.
Week 3 — Local SEO Kicks In
Google started ranking Mark's suburb-specific pages. His "plumber Leichhardt" page hit the top 3 results. Lead volume jumped to 15 submissions in week 3.
Week 4 — 40+ Lead Milestone
Mark hit 42 leads in his first 30 days — a mix of phone calls and form submissions. 18 turned into booked jobs. His website had paid for itself 12 times over.
The Results
In the first 30 days with TradesPro, Mark went from 2 leads a month to 42. His website generated $8,400 in booked plumbing work — all from organic search, with zero ad spend. Before TradesPro, Mark was looking at scaling back his business. Now he's hiring his first employee to handle the workload.
"I wish I'd done this 3 years ago. I was losing jobs every single day without knowing it. If you're a tradie without a proper website, you are literally leaving money on the table."
