Tradify ($48-62/mo) handles quoting, scheduling, and invoicing. TradesPro ($30/mo) handles marketing, SEO, and lead generation. They're not competitors — they're the two halves of a complete tradie tech stack for under $100/mo. One runs your jobs. One gets you jobs.
No contracts. 30-day satisfaction guarantee.
Based on publicly listed Tradify pricing (tradifyhq.com/au/pricing). ServiceM8 free tier starts at $0/mo. Add TradesPro for $30/mo and your full stack is $30/mo.
Tradify and ServiceM8 are excellent operations tools. But not a single feature they offer generates a new customer. Here's what's missing from your stack.
No Tradify or ServiceM8 feature generates a lead. Not the scheduling module, not the invoicing, not the quoting templates. They optimize the workflow of existing customers — they have zero capability to find new ones. Marketing and operations are fundamentally different functions.
For $19/mo, Tradify gives you a basic single-page template. No SEO, no blog, no service pages, no lead capture system, no emergency CTAs, no multi-location support, no review management. Compare that to TradesPro's 5-page custom-built site with trade-specific SEO, automated lead management, and quarterly updates. They look similar on a feature list. They deliver completely different results.
ServiceM8's Online Bookings feature lets existing customers book appointments. It doesn't help new customers find you. It doesn't rank on Google. It doesn't capture leads from people who've never heard of you. A ServiceM8 user relying only on Online Bookings has zero new customer acquisition — they're dependent entirely on word of mouth and paid ads.
The split stack is standard in every other industry. Accountants use Xero (ops) + a website (marketing). Restaurants use Square (ops) + Google (marketing). Tradies are the only ones who expect a single tool to run their business AND bring in customers. It's two different problems requiring two different tools.
Currently, when a lead comes through your TradesPro website, you receive an SMS and email alert and enter it into Tradify to quote. It takes about 30 seconds. Most tradies tell us "I'll happily type for 30 seconds to get $500 jobs." We're working on API integration, but even without it, the ROI of new leads far outweighs the friction.
Tradify is an operations tool. It doesn't automatically ask customers for Google reviews after a job is completed, and it has no referral system. Both of those are left to you to figure out separately — most tradies don't, which means years of completed jobs producing no review trail and no word-of-mouth pipeline.
TradesPro includes automated review collection: when a job is won, a one-click Google or Facebook review request goes out automatically. The reviews land on your Google Business Profile — indexed by Google, visible to every potential customer, and yours to keep forever. The built-in referral system sends every happy client a branded referral link and a special offer to share. New referral enquiries are captured and attributed in your dashboard automatically. Use Tradify to run your jobs. Use TradesPro to grow your pipeline. Together they cover the full cycle.
Adding TradesPro to your existing ops software vs the cost of alternatives.
Ops software generates zero new customers. You still need marketing.
ServiceM8 Free + TradesPro = $30/mo full stack. Cheaper than hipages alone.
Tradify pricing from tradifyhq.com/au/pricing. ServiceM8 pricing from servicem8.com/pricing. Job estimates based on typical SEO + GBP performance for an active tradie.
An honest look at what each platform actually gives you.
| Tradify / ServiceM8 | TradesPro | |
|---|---|---|
| Core function | Job management — quoting, scheduling, invoicingOperations only | Marketing & lead generationWebsite, SEO, lead capture |
| Monthly price | $48–$62/mo (Tradify) / $0–$79/mo (ServiceM8)Per-user pricing for Tradify | $30/mo flatNo per-user fees |
| Website builder | $19/mo add-on (Tradify — basic single-page)No SEO, no blog, no service pages | 5-page custom siteBuilt by experts in 48 hours |
| SEO capability | None — zero organic search features | Core productTrade-specific SEO, service pages, location pages |
| Google Business Profile sync | None | Built-in GBP optimisation strategy |
| Lead capture forms | BasicEnquiry inbox (Tradify) / Online Booking (ServiceM8) | Smart formsSMS alert + email auto-follow-up |
| Blog / content marketing | None | Programmatic SEO blog, quarterly updates |
| Review management | None | Review collection + display system |
| Before/after gallery | Internal onlyJob photos for operational use | Customer-facingGallery with lead capture built in |
| Emergency CTA | N/A — operational tool, not marketing | Prominent emergency CTAs designed for trades |
| Marketing analytics | None — operations reporting only | Lead source tracking, conversion data |
| New customer acquisition | ZeroManages existing customers only | Core purposeAttracts and converts new customers |
| Asset ownership | Data onlyYou keep job records, not marketing assets | Full ownershipWebsite + ranking + accumulated SEO value |
| Automated review collection (you own the reviews) | No automated review requests | Auto-asks for Google reviews — you keep them forever |
| Built-in referral system | No referral tools | Turns happy clients into new jobs automatically |
A website you own, on a domain you own, that ranks on Google — from $30/mo.
You pay Tradify to manage jobs you already have. TradesPro gets you new jobs. If you're full and turning work away, you don't need us. But if there are gaps in your schedule — and most tradies have them — $30/mo to fill those gaps is the highest-ROI spend you can make. A single extra job per year covers the cost.
Tradify's Instant Website is a basic single-page template. It has no SEO, no blog, no service pages, no lead capture system, no emergency CTAs, no multi-location support. It's a digital business card, not a lead generation machine. Compare that to TradesPro's 5-page custom-built site with trade-specific SEO and automated lead management. They look similar on paper. They deliver completely different results.
ServiceM8's Online Bookings lets existing customers book appointments. It doesn't help new customers find you. It doesn't rank on Google. It doesn't capture leads from people who've never heard of you. A ServiceM8 user relying only on Online Bookings has zero way to acquire new customers — they're entirely dependent on word of mouth and paid ads. Online Bookings is a convenience feature, not a marketing channel.
A Facebook Page isn't a website — 40% of Australian consumers say they won't hire a tradie without a professional website (Yellow Pages Sensis eBusiness Report). Free builders produce sites that load slowly, look amateur, and don't rank on Google. Your website is the hub of your digital presence — every other channel (GBP, social, directories, ads) should point to it. A free page doesn't do that job.
Does your current site generate leads? Most tradie websites are static brochure pages — they look nice but don't convert. TradesPro sites are built with trade-specific conversion mechanics: emergency CTAs, lead forms that SMS you instantly, before/after galleries with inquiry buttons, automated follow-up, and SEO that actually ranks for service terms. If your current site isn't generating leads consistently, it's costing you money.
Exactly — both are Australian. Both serve tradies. But they solve different problems. This isn't a "which is better" comparison. It's a "you need both" comparison. Tradify/ServiceM8/Fergus manage the work. TradesPro finds the work. The comparison helps tradies understand which gaps they're leaving open in their business tech stack.
We acknowledge this friction — it's the #1 integration gap in the tradie stack. Currently, you receive a lead via SMS/email from TradesPro and enter it into Tradify/ServiceM8 to quote. It takes 30 seconds. We're working on API integration, but in the meantime, the ROI of getting a new lead far outweighs the 30 seconds of data entry. Most tradies tell us "I'll happily type for 30 seconds to get $500 jobs."
Some tradies genuinely have enough word-of-mouth work that they don't need marketing. If your mate is booked solid 6 months out, he's the exception. For most tradies, there are quiet weeks — and those are exactly when a marketing website pays for itself. Plus, even busy tradies eventually hit a ceiling without a web presence. Building your site while you're busy means you control your pipeline instead of reacting to gaps.
Tradify manages your jobs. TradesPro gets you new ones. Complete your stack for $82/mo — less than a single tradie dinner in Sydney. Your website works 24/7. You own it. It compounds.
Complete your stack — $30/mo →30-day satisfaction guarantee. You keep your files if you cancel.