The problem

Tradies pay $50-100 per lead on hipages and Google Ads. A DIY website sits on page 4 of Google where nobody sees it.

Tradies rely on hipages or Google Ads and pay $50-100 per lead — it adds up to $500-1500+ monthly for viable lead flow. DIY website builders (Wix, Squarespace) don't optimise for local trade search — the site is technically "live" but buried on page 4 where nobody sees it.

Google Business Profile is often unclaimed, unverified, or incomplete — the single most important local SEO asset is left half-finished. Traditional SEO agencies charge $500-2000/mo — that wipes out a tradie's entire marketing budget before they've gotten a single lead.

68% of all traffic to TradesPro customer sites comes from organic search — not directories, not ads. Free traffic that compounds over time.

How it works

How SEO Optimization works

Your site is optimised from day one — no extra tools, no agency retainer.

Setup analysis during site build

We identify your primary services and service area (suburbs, postcodes, cities you serve). We also analyse competitors and the keywords they rank for that you don't.

Full on-page optimisation

Every page is optimised for your trade and location — title tags with service + city, meta descriptions with primary service and CTA, heading structure with clear hierarchy, image alt text, and Schema markup on every relevant page.

Quarterly monitoring and audits

Every quarter we run a full SEO audit: keyword ranking check, technical SEO (page speed, mobile usability, crawl errors), competitor comparison, and backlink review. We send a plain-language report with recommendations and implement technical fixes.

How it helps

How SEO replaces paid leads with free traffic

Local SEO

Target keywords by city AND suburb, not just trade

Generic SEO targets "plumber Sydney." TradesPro targets "plumber Surry Hills, plumber Paddington, plumber Elizabeth Bay." Each service section on your site targets a specific keyword — "blocked drain plumber Sydney" or "hot water system replacement Melbourne."

Jack's old Wix site was on page 4 of Google for "deck builder Sunshine Coast." After TradesPro SEO, his site hit #3 organically within 8 weeks. By week 16, organic calls matched his ad calls, and he cut Google Ads spend from $600/mo to $200/mo.

Local keyword targeting by city and suburb
Each service targets a specific high-intent keyword
Page 1 for at least 3 keywords within 12 weeks

Organic traffic

68% of traffic comes from organic search

68% of all traffic to TradesPro customer sites comes from organic search (vs 12% from directories, 8% from social media).

68%

of traffic is organic search

GBP

Google Business Profile fully set up and optimised

We guide you through claiming and verifying your Google Business Profile (or do it with your access). We optimise your GBP: correct categories, service menu, photos, business hours, Q&A, and posts. GBP optimisation alone can improve local pack ranking by 30%.

Most tradies have an unclaimed or incomplete GBP. We fix it during onboarding. Your business shows up properly in Google Maps and local search results — not just on your website.

Full GBP setup, verification, and optimisation
30% local pack ranking improvement from GBP alone
Categories, service menu, photos, Q&A all configured

Cost savings

Replaces $500-2000/mo SEO agency retainer

TradesPro's built-in SEO eliminates the need for a traditional SEO agency. Everything — on-page, GBP, audits — is included in $30/mo.

$500-2000

saved per month vs SEO agency

Technical

Page speed, Schema, and sitemaps handled for you

Images compressed to WebP, JS/HTML minified, CDN served — 90+ PageSpeed score target. Schema markup site-wide (LocalBusiness, Service, AggregateRating, FAQPage, BreadcrumbList). Auto-generated XML sitemap submitted to Google Search Console.

Every technical SEO factor that most tradies don't know exists is handled automatically. You don't need to learn what "structured data" or "canonical URLs" mean — it's all done for you.

Auto-generated XML sitemap submitted to Google
90+ PageSpeed score target
Schema markup site-wide for rich search results

Technical SEO

Schema markup on every page for rich snippets

Structured data for LocalBusiness, Service, AggregateRating, FAQPage, and BreadcrumbList. All embedded during site setup.

100%

of pages have Schema markup

What's included

On-page SEO for every service

Each service section targets a specific keyword — "blocked drain plumber Sydney" or "hot water system replacement Melbourne." Title tags, meta descriptions, heading structure all optimised.

Google Business Profile integration

Setup, verification, optimisation, and ongoing best-practice guidance. We make sure your GBP is complete and working to rank you in the local pack.

Local keyword targeting by city and suburb

Not just "plumber Sydney" but "plumber Surry Hills, plumber Paddington, plumber Elizabeth Bay." Hyper-local targeting for every area you serve.

Structured data / Schema markup site-wide

LocalBusiness, Service, AggregateRating, FAQPage, BreadcrumbList, and Article for blog. All embedded so Google shows rich snippets in search results.

Quarterly SEO audits with plain-language reports

Keyword ranking check, technical SEO audit, competitor comparison, and backlink review. Sent as a simple report — no jargon, just "here's what to do next."

Page speed optimisation with CDN

Images compressed to WebP, JS/HTML minified, CDN delivered. 90+ PageSpeed score target. Fast sites rank higher and convert better.

SEO Optimization works with Review Management (reviews = ranking factor) and Custom Website Builder (the site that gets optimised). Mobile-friendliness is critical for SEO — see Mobile-Responsive Design. See all pricing.

Plans

SEO Optimization is included in both TradesPro plans.

No add-on fees. On-page SEO, GBP setup, local keyword targeting, Schema markup, quarterly audits, and page speed optimisation — all in your $30/mo subscription.

Common questions

Frequently asked questions

Is SEO Optimization included in the $30/mo plan?+−

Yes — on-page SEO for every service, Google Business Profile setup and optimisation, Schema markup, quarterly audits, and page speed optimisation are all included in the $30/mo flat fee. No agency retainer needed.

Do I need to set anything up myself?+−

No — SEO is configured during your site build based on the brief you fill in. We set up your GBP during onboarding. Everything runs automatically after that, including quarterly audits.

How long until I see results from SEO?+−

Most TradesPro sites hit page 1 for at least 3 high-intent keywords within 12 weeks. You get immediate value from day one — the site + lead forms + SMS capture leads immediately while SEO builds over weeks 8-16.

Can I customise which keywords are targeted?+−

Your keywords are based on the services and locations you provide in your onboarding brief. If you add services or expand to new areas, we adjust the targeting. Keyword updates are part of your quarterly audit.

Does this replace a $500/mo SEO agency?+−

For on-page SEO, local keyword targeting, GBP optimisation, Schema markup, and technical SEO — yes. TradesPro covers what most SEO agencies do for trade businesses, but for $30/mo instead of $500-2000/mo. We don't do off-page link building, which most tradies don't need for local SEO.

Show Up on Google When Customers Search. Not Pay Per Click.