FREE CHECKLIST

The Tradie Website Checklist — 23 Points Your Site Needs to Generate Leads

Stop guessing whether your website is working. Download the checklist used by 500+ tradies to audit their site against what actually ranks on Google and converts visitors into paying jobs.

★ 4.9/5 from 120+ reviews  ·  Downloaded by 500+ tradies
Preview — 3 of 23 points
Mobile-responsive design tested on 3 devices
LocalBusiness schema & Google Business Profile linked
Lead capture forms + SMS alerts set up

Every category your website needs to get right

23 actionable checklist items across 5 categories. Each includes a specific test or benchmark so you know exactly where you stand.

Design & Mobile

Your site needs to look professional and perform perfectly on every device — because 60%+ of your visitors will be on a phone.

Mobile-responsive on iPhone, Android, and tablet
Under 3-second load time on mobile (PageSpeed Insights)
Professional logo and consistent brand colours across pages
Clear service menu — visitors know what you do in 2 seconds

Content & SEO

Copy that speaks to your customers and structure that Google understands. Every page needs a purpose and the right keywords.

Services page with detailed descriptions for each trade
About page with your story, licences, and qualifications
Location-specific keywords in headings and page copy
Unique meta title and description on every page
Service areas listed — specific suburbs, not just "Sydney"
Blog or resources section publishing local content

Lead Capture

A beautiful website that doesn't capture leads is just an expensive business card. Set up the mechanics that turn visitors into jobs.

Clear CTA on every page — "Book Now", "Get a Free Quote"
Contact forms with the right fields (no friction, no spam)
Phone number prominent in header and footer (clickable on mobile)
SMS lead alerts so you never miss a job while on the tools

Trust & Social Proof

Customers choose the tradie they trust. These signals prove you're licensed, insured, and have a track record of happy customers.

Licence numbers and insurance displayed prominently
Testimonials with real names, photos, and specific outcomes
Before/after photos or portfolio of completed work
Trust badges (industry memberships, payment security)

Technical

The stuff that runs in the background but makes everything else possible. Skip these and your site won't get found — or worse, won't work.

SSL certificate installed — HTTPS, non-negotiable for ranking
Google Business Profile claimed, verified, and linked
LocalBusiness schema markup installed on every page
XML sitemap submitted to Google Search Console
Google Analytics 4 + conversion tracking set up

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3x

Websites that hit all 23 points get an average of 3x more online leads — verified by our data.

5–10

Most tradies find 5–10 things they can fix in under an hour after running through the checklist.

Join 500+ tradies who've already downloaded this checklist

Tradies across Australia use it to audit their sites and find quick wins that bring in more jobs.

500+
tradies have downloaded this checklist
"Found 7 things to fix on my site. Fixed 3 in one afternoon and saw more calls within a week." — Mark, Electrician, Newcastle

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