Content Engine

Your trade blog, written and published every month.

Four SEO-optimised articles delivered monthly — crafted to rank in local search, showcase your best work, and turn readers into booked jobs. No AI slop. No generic filler. Real content for real trades.

$99 /month · add-on to TradesPro $30/mo · 30-day guarantee
Start Content Engine → See What You Get ↓
This month's content
Before & After: Deck Transformation in Westlake
Local Guide: Hiring an Electrician in [Your City]
Service Spotlight: Tankless Water Heaters
Seasonal Tips: Spring Home Maintenance Checklist
The Problem

An empty blog is costing you leads.

While you're on the job site, your competitors are publishing content that ranks. Every week without fresh content is a week you're invisible to homeowners searching for your services.

Your Blog Sits Empty

The last post was six months ago — if there's a blog at all. Meanwhile, competitors with consistent content show up in local search while you're invisible. Homeowners can't hire you if they can't find you.

Writing Isn't Your Trade

You know how to wire a panel, frame a wall, and run a crew. Researching keywords, structuring posts, and formatting for SEO is a different skill entirely. You didn't start a business to stare at a blank editor on Sunday night.

Missed Revenue Compounds

Every month without content isn't just one month of missed leads — it's a permanent gap in your SEO footprint. A single $1,500 job covers 15 months of Content Engine. How many jobs have you lost this quarter because homeowners couldn't find you?

The Solution

Your blog, handled. Four posts a month. $99 flat.

The Content Engine turns your expertise into published articles that rank in local search, showcase your projects, and bring homeowners to your phone — without you writing a single word.

You provide the expertise. We do the rest.

Each month, you spend about 10 minutes telling us about recent projects, seasonal work coming up, and services you want to highlight. Send us some project photos from your phone. That's it.

Our trade-specialist writers research local keywords, craft each article with proper SEO structure, send you a draft to review, then publish directly to your blog. Four posts. Every month. On schedule.

Within 6 months, the average Content Engine client has 24 indexed blog posts working 24/7 to bring in leads. Within 12 months, 48 posts. That's a permanent SEO asset that compounds every month.

$99
per month
4 posts · keyword research · publishing · social snippets
30
Day Money-Back Guarantee
What You Get

Everything delivered, every month.

$99/mo gets you a complete content operation. No hidden fees. No surprise invoices. No contracts.

4 Blog Posts Per Month

One per week. 800-1,500 words each. Original photography, proper headings, and SEO formatting. Published on schedule.

Keyword Research Report

Monthly report with target keywords, search volume estimates, and ranking rationale. You'll know exactly what we're targeting and why.

Internal Linking Strategy

Every post links to at least two other pages on your site — service pages, previous blog posts, or your contact page. Built to boost your entire site's SEO.

Social Media Snippets

Each post comes with 3 ready-to-use social captions and image suggestions for Facebook, Nextdoor, and Instagram. Copy, paste, post.

Direct Publishing

We publish to your WordPress, Webflow, or Squarespace blog. Prefer Google Docs? We deliver there too — fully formatted, ready to upload.

Draft Review & Revisions

Every post gets sent for your approval before publishing. Request changes — big or small — at no extra charge. You have final say on every word.

Content Calendar

Your next three months, planned.

Every month delivers a balanced mix of content types designed to rank locally and convert readers.

Month 1
Foundation & Authority
W1
Before & After: Kitchen Remodel in Cedar Park
BEFORE/AFTER SHOWCASE
W2
The Homeowner's Guide to Hiring an Electrician in [City]
LOCAL GUIDE
W3
Whole-Home Surge Protection: Is It Worth It?
SERVICE SPOTLIGHT
W4
Spring Electrical Safety Checklist for [Your City] Homes
SEASONAL TIPS
Month 2
Building Momentum
W1
Before & After: Bathroom Tile Restoration in Round Rock
BEFORE/AFTER SHOWCASE
W2
Top 5 Plumbers in [City]: How to Choose the Right One
LOCAL GUIDE
W3
Tankless Water Heaters Explained: Costs, Pros & Cons
SERVICE SPOTLIGHT
W4
Summer HVAC Prep: A Contractor's Timeline
SEASONAL TIPS
Month 3
Scaling & Conversion
W1
Before & After: Full Roof Replacement in Georgetown
BEFORE/AFTER SHOWCASE
W2
How Much Does a Fence Cost in [City]? 2026 Pricing Guide
LOCAL GUIDE
W3
HardiePlank vs. Vinyl Siding: A Contractor's Honest Comparison
SERVICE SPOTLIGHT
W4
Fall Home Maintenance: 10 Tasks to Book Before Winter
SEASONAL TIPS
4.2x
Conversion Lift

Before/after showcase pages convert at 4.2x the rate of standard service pages. When a homeowner sees a real project with real photos and real numbers, trust isn't theoretical — it's visible. Our showcases include material costs, project duration, and the specific challenges you solved, giving prospects exactly what they need to pick up the phone.

How It Works

From raw details to published post in four steps.

We handle the writing, research, and publishing. You provide the expertise — and we make it painless.

01

Monthly Intake

We send a 10-minute questionnaire each month. Pick your projects for the showcase, tell us about seasonal work coming up, and flag any services you want to promote. No long calls.

02

Keyword Research

Our team researches local search volume, competitor content gaps, and high-intent queries in your service area. Every article targets keywords homeowners actually type into Google.

03

Writing & Review

A trade-specialist writer crafts each post with proper structure, internal links, and SEO formatting. You get a draft to review before anything goes live. Changes are welcome and fast.

04

Publish & Promote

We publish directly to your blog, complete with meta descriptions, alt text, and schema markup. You also get social media snippets for Facebook, Nextdoor, and Instagram.

Proof

Content that compounds. Results that stack.

Blog content isn't a one-and-done tactic. Every post you publish is a permanent asset that builds organic traffic month over month.

3.8x

Average organic traffic growth after 6 months of consistent publishing

47

New keywords in top 100 after 3 months across 12 posts

8.2%

Average blog-to-contact conversion across all Content Engine clients

"We sent them project photos and a few notes. A week later we had a blog post that looked better than anything we'd ever published ourselves. Three months in, we're getting 12-15 organic leads a month from content alone."
Mike R. — HVAC Contractor, Austin TX
"I tried writing blog posts myself for two years. Maybe published 8 total. The Content Engine has published 24 posts in 6 months and I haven't written a word. My phone rings with people who found us on Google now."
Jason T. — General Contractor, Phoenix AZ
"At $99/month, this is the cheapest lead source we have. One deck job from a blog post paid for 2 years of the service. The ROI is absurd."
Chris D. — Deck Builder, Denver CO
Pricing

One plan. Everything included.

No tiers, no upsells, no contracts. Cancel anytime. 30-day money-back guarantee.

Content Engine
$99
per month · cancel anytime
Add-on: $99/mo in addition to TradesPro $30/mo
  • 4 blog posts per month (1 per week)
  • Before/after showcases with project data
  • Local SEO guides optimised for your city
  • Service spotlights and seasonal tips
  • Keyword research + monthly targeting report
  • Internal linking to your service pages
  • Social media snippets for each post
  • Direct publishing to your blog (or Google Doc delivery)
  • Draft review before publishing
  • No contracts — pause or cancel any time
Start Content Engine →
30-day money-back guarantee. If you're not satisfied, you pay nothing.
FAQ

Common questions, straight answers.

What do you need from me each month?+−
Very little. We send a short questionnaire (takes about 10 minutes) where you tell us about recent projects, seasonal work on the horizon, and any services you want to highlight. Send us some project photos and we handle everything else. Most contractors spend less than 30 minutes per month on content.
Can I choose what gets written about?+−
Absolutely. Every month we propose topics based on keyword research and seasonal opportunity, but you have full approval. Want to promote a specific service? Have a project you're especially proud of? Tell us and we'll make it the feature post.
How do you handle photos for before/after posts?+−
You send us the photos — phone pictures are fine as long as they're reasonably clear. We'll optimise them for web, add alt text for SEO, and format them into the post. If you don't have before photos for a project, we'll work around it with detailed descriptions and after shots.
Do you publish directly to my website?+−
Yes, if you give us access. We support WordPress, Webflow, Squarespace, and most major CMS platforms. If you prefer, we can deliver posts as Google Docs with formatting instructions and you can publish them yourself. Either way works.
What if I don't like a post?+−
Every post goes through a draft review stage. You see it before it's published and can request changes — big or small — at no extra charge. If something is fundamentally off, we'll rewrite it. In two years, fewer than 3% of posts have required a full rewrite.
How fast will I see results?+−
SEO takes time — anyone promising overnight rankings is lying. Most clients see their first organic traffic from Content Engine posts within 60-90 days. Meaningful lead volume typically starts around month 4-6. By month 12, the compound effect kicks in: 48 indexed posts generating steady, predictable traffic.
What's your refund policy?+−
30-day money-back guarantee. If you're not satisfied with the Content Engine in your first 30 days, contact us and we'll refund every dollar. No questions, no complicated forms, no hassle.
Is there a contract or minimum commitment?+−
None. Month to month. Pause or cancel anytime with no penalty. We earn your business every single month — you're never locked in.

Stop letting your blog sit empty.

Every month without content is a month your competitors are getting found instead of you. Four posts. $99. 30-day money-back guarantee. Zero risk.

Start Content Engine → View Pricing

Add-on: $99/mo in addition to TradesPro $30/mo. Cancel anytime.