Who writes and designs the PDFs?

We do. You tell us about your trade, services, and service area — we write and design all lead magnets with your branding, logo, and colours. You review and approve everything before it goes live.

SERVICE

Turn visitors into your email list — on autopilot.

Trade-specific lead magnets — inspection checklists, calculators, cost comparisons, and scorecards — that capture emails and phone numbers from visitors who were about to bounce. $29/mo add-on.

$29/month · Add-on to $30/mo TradesPro subscription · 24-hour setup

Start Capturing Leads → See What's Included ↓

What you get

4 trade-specific lead magnets written and designed

Exit-intent popup installed on your website

Email capture forms — mobile-optimised, compliant

Automated PDF delivery — instant, 24/7

Performance tracking dashboard

Automated follow-up email sequence

The problem

Your website gets traffic. 80% of visitors leave without leaving a trace. No email. No phone number. No way to follow up.

Most people land on your site, scan for a few seconds, and bounce. Without a compelling reason to share their contact info — a free checklist, a calculator, a scorecard — they vanish forever. No way to follow up. No way to nurture. No way to convert.

Your "Contact Us" form converts at 1-3%. But offer a free inspection checklist or cost calculator in exchange for an email — and conversion jumps to 10-25%. You're leaving leads on the table with a bare form and no incentive to engage.

Without capturing emails, you can't nurture leads. No seasonal maintenance reminders. No "spring checkup" campaigns. No follow-ups. Your competitor who has a list gets the call when the homeowner is ready to book — because they stayed top of mind.

Every visitor who leaves without giving you their email is a lost opportunity. You just didn't give them a reason to stay.

How it works

From anonymous visitor to qualified lead — in 4 steps

We build and install everything. You don't touch a line of code.

We learn your trade

You tell us about your services, service area, and ideal customer. We research what homeowners in your trade actually search for — so your lead magnets hit the right pain points and convert at the highest rates.

We write and design 4 lead magnets

An inspection checklist, an interactive calculator, a cost comparison tool, and a scorecard — each tailored to your trade, branded with your logo and colours. You review and approve everything before it goes live.

We install the capture system

Exit-intent popup, inline capture forms, and automated delivery — all connected to your website. Works with any platform: WordPress, Wix, Squarespace, or custom-built. We configure everything in under 24 hours.

Leads flow. You follow up.

Within 24 hours, your lead magnet stack is live. Visitors download PDFs, use calculators, fill scorecards. You get notified instantly. Your email list grows. You follow up. Jobs get booked — all on autopilot.

Types of lead magnets

Four lead magnet formats that work for every trade

Different visitors respond to different offers. We build all four so you capture every type of lead.

Inspection Checklist

A professional checklist homeowners use before calling a pro — "10 Things to Check Before Calling a Plumber" or "AC Tune-Up Checklist." Positions you as the expert and captures their contact info. High perceived value, low production cost. Converts at 15-25%.

Interactive Calculator

An embedded web calculator that helps visitors estimate costs, savings, or ROI. "How Much Is HiPages Really Costing You?" or "How Many Jobs Will TradesPro Pay for Itself?" Personalised output makes the lead highly qualified — they've already self-selected as interested.

Cost Comparison Tool

A side-by-side comparison showing what they're currently paying vs what they could save. "Your Current Setup vs TradesPro" — inputs for current monthly spend, leads, job value. The output shows exact dollar savings. This lead magnet captures high-intent prospects ready to make a decision.

Scorecard / Audit

A self-assessment scorecard: "How Does Your Website Score?" or "Is Your Google Business Profile Working for You?" Visitors answer 10 questions and receive a score out of 100. Low scorers get a recommendation to improve. High-intent leads who score low are primed for a consultation call.

What's included

Your complete lead magnet stack — built and running in 24 hours

Eight components. One system. Zero technical work on your end.

Inspection Checklist PDF

A professional checklist tailored to your trade — "10 Things to Check Before Calling a Plumber" or "AC Tune-Up: Is Your System Ready?" Branded with your logo, colours, and contact info. Designed to be genuinely useful, so visitors happily trade their email to get it.

Interactive Cost Calculator

An embedded web calculator that shows visitors their potential savings. For example, a tradie using HiPages inputs their monthly spend and sees "You're spending $X/year. TradesPro costs $360. You'd save $Y." Personalised output drives high conversion.

Cost Comparison Scorecard

A side-by-side breakdown of costs across platforms — HiPages, Google Ads, traditional agencies — vs TradesPro. Visitors enter their numbers and see exact dollar comparisons. Perfect for the price-sensitive prospect who needs to see the math before deciding.

Website Audit Scorecard

A 10-question self-assessment that scores a visitor's current website or online presence out of 100. Low scores trigger an automated "we can help" message. High-intent leads identify themselves and are ready for a conversation.

Exit-Intent Popup

Smart detection triggers your lead magnet offer the moment a visitor moves to leave. Captures people who were seconds away from bouncing — recovers 10-15% of abandoning visitors. Non-intrusive, well-timed, and effective.

Email Capture Forms

Clean, mobile-optimised forms asking for name and email — embedded on your site and triggered by the exit-intent popup. Compliant with Australian spam regulations, with consent tracking built in. Works on every device and platform.

Automated Delivery + Tracking

Instant PDF delivery upon form submission. Real-time lead notifications. Performance dashboard showing downloads, conversion rate, and lead count. Know exactly which lead magnet is performing best — all from one dashboard.

Automated Follow-Up Email Sequence

Optional 3-email nurture sequence: Day 1 — thank-you with download link. Day 3 — helpful tip related to their download. Day 7 — booking invitation. Automatically stops when they book. Keeps you top of mind without lifting a finger.

Sample lead magnets

What your lead magnet stack looks like, by trade

Real formats. Real results. Each one tailored to your industry.

Plumbing

Plumber's Lead Magnet Stack

Checklist: "10 Things to Check Before Calling a Plumber" · Calculator: "How Much Is Your Leak Costing You?" · Scorecard: "Is Your Plumbing System At Risk?" · Comparison: "Call-Out Fees vs TradesPro Flat Rate"

Landscaping

Landscaper's Lead Magnet Stack

Checklist: "Curb Appeal Checklist: 15 Ways to Boost Value" · Calculator: "How Much Should a Landscape Design Cost?" · Scorecard: "Rate Your Garden's Health" · Comparison: "DIY vs Professional Landscaping ROI"

HVAC

HVAC Contractor's Lead Magnet Stack

Checklist: "AC Tune-Up: Is Your System Summer-Ready?" · Calculator: "How Much Could a New System Save You?" · Scorecard: "Rate Your Home's Energy Efficiency" · Comparison: "Repair vs Replace Cost Analysis"

Proof

Lead magnets turn anonymous traffic into booked jobs

Real conversion data from trade businesses using lead magnets to capture and convert website traffic.

18%

Average visitor-to-lead conversion rate with lead magnets vs 1-3% with a standard contact form alone.

100-250

New emails captured per month at 1,000 monthly website visitors with an active lead magnet stack.

15%

Of abandoning visitors recovered by exit-intent popup offering a relevant lead magnet at the right moment.

Pricing

One price. Everything included. Zero surprises.

Less than a tank of gas. Pays for itself with one booked job.

Add-On

Lead Magnets

$29

per month · cancel anytime

Add-on to $30/mo TradesPro subscription · 24-hour setup

+ 4 trade-specific lead magnets — written, designed, and branded for your business
+ Inspection checklist PDF tailored to your trade
+ Interactive cost calculator embedded on your site
+ Cost comparison scorecard tool
+ Website audit scorecard with automated follow-up
+ Exit-intent popup installed on your website
+ Email capture forms — mobile-optimised, compliant
+ Automated PDF delivery — instant, 24/7
+ Performance tracking dashboard
+ Lead list with CSV export to any CRM
+ Real-time lead notifications to your phone or email
+ Automated 3-email nurture sequence
+ Monthly performance report
+ 24-hour setup from sign-up to live

Start Capturing Leads Now →

30-Day Money-Back Guarantee — If you're not getting more leads, we refund every cent. You keep all the leads you captured.

One booked job covers months of lead magnets. Your list is yours forever — even if you cancel.

FAQ

Questions trade owners ask about lead magnets

Straight answers from the team that builds your lead capture system.

What exactly is a lead magnet?+−

A lead magnet is something valuable you give away for free in exchange for a visitor's contact information — usually their name and email. For tradies, this could be an inspection checklist, a cost calculator, a maintenance guide, or a scorecard. It gives visitors a reason to share their info instead of bouncing. Think of it as a fair trade: they get something useful, you get a lead you can follow up with.

Do I need a TradesPro website to use this service?+−

No. Our lead magnet system works with any website — WordPress, Wix, Squarespace, or custom-built. We'll add the exit-intent popup and capture forms to whatever you're already running. No migration required.

Who writes and designs the lead magnets?+−

We do. You tell us about your trade, services, and service area — we write and design all four lead magnets with your branding, logo, and colours. You review and approve everything before it goes live. You don't write a word unless you want to add something personal.

Will the exit-intent popup annoy my visitors?+−

Exit-intent popups only trigger when a visitor's mouse moves to leave the page — meaning they were about to bounce anyway. You're giving them a reason to stay connected instead of disappearing forever. Unlike spammy popups that appear on page load, these are well-timed and helpful. Most visitors see a free checklist or calculator as valuable, not intrusive.

What happens after someone downloads a lead magnet?+−

They receive the PDF or access the tool within seconds. You receive a notification (email or text). Their contact info is saved to your lead list, exportable anytime. Optionally, we set up an automated follow-up sequence: a thank-you on day 1, a helpful tip on day 3, and a booking invitation on day 7. All automatic.

What if I cancel — do I lose my lead list?+−

Never. Every lead you capture is yours — permanently. Export your list anytime as a CSV file. Even if you cancel your subscription, the contacts you've already collected stay with you. We never hold your leads hostage. Your list grows while you're subscribed and remains yours if you leave.