SERVICE

Look like the established business you already are.

Here's the honest truth: homeowners don't browse social media looking for a tradie. But when they get a referral, they check if you're real. An active social presence is a credibility signal — it tells people you're legitimate, established, and still in business. We make that signal strong.

+ 12 posts/month
+ 3 platforms (FB, IG, LI)
+ 100% done-for-you
+ 30-day guarantee
Build Your Credibility → View pricing ↓
What's included
12 custom posts per month
Facebook + Instagram + LinkedIn
Seasonal content calendar
One email approval per month
Monthly performance report
The problem

When someone Googles your company name, what do they find?

You hand out business cards. Your truck has your name on it. Someone gets a referral. They Google you. And if your social profiles are empty or don't exist — you look like you're barely in business.

Your competitors — some with less experience than you — show up on Google with active Facebook pages, Instagram portfolios with before/after photos, and LinkedIn profiles that look professional. Google notices this activity and ranks those businesses higher.

Social media for a trade business is not a lead source. It's a credibility layer. It's what makes someone who found you on Google feel confident enough to call.
The solution

An active social presence without you lifting a finger

12 posts per month across Facebook, Instagram, and LinkedIn. Written by trade-industry writers in your voice. You approve once a month by email. We handle everything else.

Let's be clear about what social media does and doesn't do for a trade business.

It doesn't directly generate leads. Homeowners are not scrolling Facebook or Instagram looking for an electrician. What it does: it builds a credibility footprint that supports your Google ranking, reassures referrals, and makes your business look established when people check you out. That's not a side benefit. That's the entire point.

Facebook

~4 posts/month

The #1 social platform for AU tradies. Local community groups, business page visibility, and neighbourhood recommendations drive credibility where it matters — your local area.

  • + Local community group engagement
  • + Before/after project highlights
  • + Seasonal tips and service reminders
  • + Customer testimonial posts

Instagram

~4 posts/month

Visual portfolio that showcases your best work. Before/after transformations, Reels of jobs in progress, and carousel posts that prove your quality better than any text.

  • + Before/after photo carousels
  • + Short-form Reels of work in progress
  • + Geo-tagged posts for local discovery
  • + Stories sharing daily updates

LinkedIn

~4 posts/month

Where commercial clients, property managers, and builders verify your business before hiring. Positions you as a credible, professional operator in your trade.

  • + Industry insights and expertise posts
  • + Project case studies with results
  • + Team and company culture updates
  • + Local trade network engagement
What you get every month

Twelve posts. Three platforms. Zero work from you.

Everything is done-for-you. You get a batch of posts to review at the start of each month. Approve them, and we handle the rest.

12 Custom Posts

Written from scratch every month by trade-industry copywriters. Typically 4 per platform. Adjusted based on what your audience engages with most.

Seasonal Content Calendar

Posts aligned with what your customers care about that month. January is heatwave AC maintenance. July is frozen pipe prevention. We stay ahead of the seasonal curve.

Hashtag & Geo Strategy

Local geo-tags, industry keywords, and seasonal terms — researched and rotated monthly. We test, measure, and optimise for your specific location and trade.

Profile Optimisation

Your Facebook, Instagram, and LinkedIn profiles are audited and optimised: professional banners, complete bios, service-area mentions, website links, and consistent branding.

Photo-Ready Posts

Send us job-site photos, before/afters, or team shots and we'll integrate them. Real photos from your actual jobs outperform stock images every time.

Monthly Performance Report

One-page report showing post engagement, profile views, follower growth, and top-performing content. Plain numbers. You'll see what's working and what we're adjusting.

How it works

Four steps. One email from you per month.

No dashboards to learn. No marketing meetings. Here's what happens after you sign up.

01

We Learn Your Voice

Quick onboarding call or questionnaire. We learn about your trade, your service area, the types of jobs you want, and how you talk to customers. This shapes every post we write.

02

Profile Setup & Optimisation

We audit your Facebook, Instagram, and LinkedIn profiles, fix incomplete fields, add professional banners, and optimise your bio with local keywords. Your profiles go from empty to established.

03

Monthly Content Batch

First week of every month, you get 12 posts in your inbox. Review them in about 10 minutes. Reply with any changes or just say "looks good." We handle scheduling and publishing from there.

04

Publish, Monitor, Report

Posts go live on schedule across all three platforms. We monitor engagement, respond to comments using your voice, and send you a simple one-page report each month.

Proof

Credibility doesn't show up on a spreadsheet. But the results do.

Real outcomes from trade businesses using our social presence system. The point isn't followers — it's what happens when your business looks established online.

3.4x

Average increase in social profile views within 90 days

12%

Average increase in website traffic from social profiles

Top 3

Search result position for company name within 60 days of consistent posting

Before TradesPro

No Facebook photo. Zero posts in 3 years. Empty Instagram. Bare LinkedIn profile. When someone Googled the business name, they found nothing — or worse, found competitors who looked more established.

After 90 Days with TradesPro

Professional profiles across all three platforms. 36 published posts. Active presence with local engagement. When someone Googles the business name, they find an active, credible company.

Pricing

Included in your TradesPro plan. No extra fees.

No tiers. No upsells. No hidden fees. Every deliverable listed above is included.

Social Presence
$30

per month · included in TradesPro plan

Get Started →

Everything included:

  • + 12 custom posts per month (FB + IG + LI)
  • + Seasonal content calendar
  • + Hashtag and geo-tag strategy
  • + Facebook, Instagram, LinkedIn optimisation
  • + Photo integration from your jobs
  • + Monthly approval batch (one email)
  • + Comment monitoring and response
  • + Monthly performance report
  • + No contracts. Cancel anytime.
30-day money-back guarantee. If you're not satisfied, you get every dollar back.
FAQ

Questions trade business owners ask before signing up

Straight answers. No marketing speak.

What platforms do you post on?+−
Facebook, Instagram, and LinkedIn. These three give AU tradies the best return: Facebook for local community reach, Instagram for visual before/after content, and LinkedIn for commercial and B2B credibility. We manage all three so you have a consistent presence everywhere customers might check. We do not manage TikTok or X — those platforms have lower ROI for trade businesses in our experience.
Will social media get me more leads?+−
We are not going to sell you on that promise, because it's not how social media works for trade businesses. Homeowners are not scrolling Facebook looking for a plumber. What social media does: it builds a credibility layer that supports your Google ranking, reassures referrals who check you out online, and makes your business look established and active. These things indirectly lead to more jobs — but the posts themselves are not a lead generation channel. They're a trust signal. If you want direct lead generation, our Website and Local SEO services are the right fit.
Who writes the posts?+−
Our team of professional copywriters with trade-industry experience. These are people who understand the difference between an HVAC condenser and a heat pump. Every post is written in your voice based on your onboarding input. You get to review and approve everything before it goes live — typically one batch email at the start of each month. We do not use AI templates or recycled content.
How many posts do I get per month?+−
12 posts per month across three platforms. Typically 4 Facebook posts, 4 Instagram posts, and 4 LinkedIn posts. We adjust the split based on what's driving the most engagement for your specific business. Some trades see better traction on Instagram. Some get more local visibility on Facebook. We follow the data and shift the mix accordingly.
Can posts include photos of my actual work?+−
We prefer it. Before-and-after photos, job-site shots, team photos, and customer projects consistently outperform stock imagery. Instagram particularly rewards real photo content. The more real your content, the better. We'll work with whatever photos you can send us each month — even if it's just a few shots from your phone.
What if I don't have time to review posts?+−
Most of our clients are busy running jobs, not staring at a content calendar. The approval process is designed to be as fast as possible: we send you all 12 posts in one email at the start of the month. You skim them, reply "looks good" or flag anything you want changed, and you're done. Takes about 10 minutes. If you really don't want to review at all, we can run on auto-approval after the first month once we've nailed your voice.
Can I cancel anytime?+−
Yes. No contracts, no termination fees. Cancel anytime with a single email. You keep all the content we have created for you. We also offer a 30-day money-back guarantee — if you're not satisfied in the first 30 days, you get a full refund.

When someone Googles your name, make sure they find a business that looks worth calling.

Build Your Presence → View pricing

Included in your plan · No contract · 30-day guarantee