FEATURE

Send the Right Follow-Up. Every Time. Automatically.

From first enquiry to booked job — an email sequence that works while you're on site. Templates for tradies. Track open rates. 30% conversion lift.

What it does
3 pre-built email sequences for tradies
Open and click tracking per email
Auto-review request after job completion

Most tradies send one quote and never follow up. 80% of sales need 5+ touches — most tradies stop after the first quote.

Tradies send a rough quote via text or email, hear nothing, and assume the customer went elsewhere. Most don't follow up at all — they're too busy on the next job to chase leads. Hand-writing individual follow-up emails takes time tradies don't have and feels awkward.

80% of sales require 5+ follow-up touches — most tradies stop after the first quote. No tracking means tradies have no idea which emails actually get opened or whether the customer even saw their quote. Customers often need a gentle nudge — they're busy, they're comparing quotes, they forgot. Without automation, that nudge never happens and the job goes to the tradie who followed up.

The tradie who follows up gets the job. Not because they're better — because they didn't give up after one quote.

How Email Automation works

Set it up once. It follows up for you while you're on the tools.

01

New lead triggers the sequence

A lead submits your contact form. Within 60 seconds, an automated "Thanks for your enquiry" email fires from your business email address. It acknowledges their request and sets expectations.

02

Quote sent triggers follow-up

You send your quote (manually or via dashboard). If the lead doesn't respond within 3 days, an automated follow-up fires: "Just checking in on the quote I sent for [Service]. Happy to answer any questions."

03

Booking stops the sequence

If the lead books, all sales sequence emails stop immediately. A post-job review request email fires automatically 2 days after the job completion date you set.

How automated follow-ups book more jobs

Sequences

Three sequences that recover lost leads automatically

Without automation, tradies send one quote and forget. Our system runs three sequences: New Enquiry (instant acknowledgment), Quote Sent + Follow-up (day 3 reminder), and No-Response Recovery (day 7 with a testimonial angle). Each email uses personalised fields — customer name, service, your business name — so they read like you wrote them.

Carlos, a Brisbane builder, quotes a $28,000 backyard renovation. The customer says "we'll think about it." The automated sequence follows up on day 4, and on day 8 sends a testimonial from a similar job. The customer books. Carlos did nothing after sending the quote.

  • New Enquiry, Quote Follow-up, and No-Response Recovery sequences
  • Personalised fields auto-fill in every email
  • Manual override — pause or edit any email before it sends
Conversion lift
30% average lift in lead-to-booking conversion
TradesPro customer data comparing conversion before vs after enabling automation shows a 30% average improvement.
30%
lift in lead-to-booking conversion
Tracking

Know who opened, who clicked, who's interested

Every email has open and click tracking. You see who opened, who clicked your quote link, and who didn't — all in the dashboard. If a customer views your quote link twice but hasn't responded, you get an SMS: "[Name] viewed your quote 2x — worth a call?"

Open rates for trade-specific email templates average 45-55% (vs 22% generic marketing industry average). You're not guessing — you're seeing exactly which leads are warm.

  • Open and click tracking per email
  • SMS alert when a lead views your quote multiple times
  • 45-55% average open rates on trade templates
Open rates
45-55% open rate on trade email templates
Trade-specific email templates average 45-55% open rate, compared to the 22% generic marketing industry average.
45-55%
average open rate
Reviews

Auto-request reviews after every completed job

A post-job review request email fires 2 days after the job completion date you set. It asks for a Google or Facebook review with direct links — no searching, no account creation. The email is written in plain tradie language, not corporate marketing fluff.

Post-job email produces a 40% review completion rate when sent within 48 hours of job completion. That's 40% more reviews without asking awkwardly in person.

  • Auto-sends 2 days after job completion
  • Direct links to Google and Facebook review pages
  • 40% review completion rate when sent within 48 hours
Review rate
40% of customers complete the review
Post-job review request emails produce a 40% review completion rate when sent within 48 hours of job completion.
40%
review completion rate

What's included

3 pre-built email sequences for tradies

New Enquiry, Quote Sent + Follow-up, and No-Response Recovery. Designed specifically for trade businesses — no marketing jargon, just clear language.

Open and click tracking

See who opened, who clicked, and who didn't — all in the dashboard. Know exactly which leads are warm without guessing.

Personalised fields auto-fill

Customer name, service requested, your business name, quote link, and your phone number — every email is personalised automatically.

Manual override controls

Pause a sequence, edit a specific email before it sends, or fire a one-off email from the same interface. You're always in control.

Templates written in tradie voice

No marketing jargon, no corporate fluff — just clear, direct language that sounds like you wrote it. Your customers hear your voice.

Post-job review request email

Auto-sends 2 days after job completion, asking for a Google or Facebook review. Direct links make it a 30-second action for the customer.

Email Automation works hand-in-hand with Lead Capture Forms (which trigger the sequences) and SMS Notifications (for instant alerts). The final step feeds into Review Management. See all pricing.

Email Automation is included in both TradesPro plans.

No add-on fees. All sequences, tracking, templates, and review requests are included in your $30/mo subscription.

Frequently asked questions

Is Email Automation included in the $30/mo plan?+
Yes — all three email sequences, open and click tracking, personalised fields, and the review request email are included in the $30/mo flat fee. No per-email charges or sending limits.
Do I need to set anything up myself?+
The sequences are pre-built and activate automatically when your site goes live. You can customise the timing and edit email content from the dashboard, but there's nothing required to start.
Won't automated emails feel impersonal?+
Templates use your business name, your voice, and specific details about the customer's request. They read like you wrote them because the language is plain and direct — not flowery marketing copy.
Can I customise the email sequences?+
Yes — you can edit any email's subject line and body content, change the timing between sends, pause individual sequences, or disable them entirely. Customise as little or as much as you want.
What happens if I send my quote outside TradesPro?+
The follow-up sequence triggers when you mark a quote as sent in the dashboard. If you send quotes via other channels, you can manually log the quote in the dashboard to activate the sequence, or enter a quote trigger date.

Works best with

Start using Email Automation — from $30/mo.

30-day satisfaction guarantee. You keep your files if you cancel.