FEATURE

Capture Every Lead. Qualify Every Visitor. Never Miss a Job.

Smart forms with conditional logic that route enquiries to your SMS and email the instant someone submits. Emergency toggle. Availability calendar. Service-type selector. All included.

What it does
Conditional logic fields for smart routing
Emergency toggle with instant SMS alert
Availability calendar + auto-response email

Generic "Contact Us" forms dump everything into one inbox. Emergency calls mix with tyre-kickers, and after-hours leads go to voicemail.

Generic forms dump everything into one inbox — emergency calls mix with "can I get a quote sometime next week" enquiries with no priority flag. Tradies routinely miss after-hours leads because there's no way for a customer to mark urgency on a standard form.

Without qualification questions, tradies waste time calling back tyre-kickers who aren't ready to book or who need a service the tradie doesn't offer. Form abandonment is high when visitors face too many generic fields — conditional logic shows only relevant fields per service, reducing friction. A plain form gives the tradie zero context before calling back.

The lead you respond to first is the job you win. A smart form turns every visitor into a qualified lead with context.

How Lead Capture Forms works

Set it up once. Captures and qualifies leads while you're on the tools.

01

Visitor selects a service

The first field is a service-type dropdown you fully control. A plumber might list "Hot Water System," "Blocked Drain," "Burst Pipe Emergency," "Bathroom Renovation." Selecting a service determines which additional fields appear.

02

Conditional branching qualifies the lead

Selecting "Burst Pipe Emergency" reveals an emergency toggle. Toggling it shows a priority message and hides non-urgent fields. For non-emergencies, an availability calendar appears showing your next 7-14 open slots.

03

Instant dual routing to your phone and inbox

Submission triggers two simultaneous notifications: an SMS to your mobile within 5 seconds AND an email with full details. If the emergency toggle was on, the SMS gets a priority prefix and a follow-up alert if you don't respond within 5 minutes.

How smart forms capture more jobs

Qualification

Only relevant fields, no tyre-kicker questions

Before smart forms, every visitor saw the same generic form — name, email, phone, message — regardless of whether they had a burst pipe emergency or a routine question. No context meant every call-back started from zero.

Conditional logic shows, hides, or reorders questions based on what the visitor selects. A burst pipe emergency shows only urgent fields. A bathroom renovation enquiry shows the availability calendar and project details. Each visitor gets the right form.

  • 22% higher form completion rates vs standard forms
  • 35% fewer wasted follow-up calls with built-in qualification
  • Service-type dropdown fully customisable per tradie
Completion rate
22% more visitors complete smart forms
TradesPro A/B tests across 80+ sites show conditional logic forms outperform generic multi-field forms by 22%.
22%
higher form completion rate
Emergency

Urgent leads get priority routing

An after-hours burst pipe shouldn't wait until morning. The emergency toggle instantly marks urgency, routes directly to your mobile with a priority prefix, and sends a follow-up SMS if you don't respond within 5 minutes.

Steve the plumber goes to bed at 10 PM. At 11:30 PM, a homeowner in Surry Hills discovers a burst pipe. She finds Steve's site, toggles emergency, and submits. Steve's phone buzzes: "EMERGENCY — Burst pipe, Surry Hills." He calls back in 2 minutes, confirms the address, takes the job. Without the smart form, that lead sits in an inbox until morning.

  • 15% more after-hours leads captured with emergency toggle
  • Priority SMS prefix routes directly to your mobile
  • Repeat alert if you don't respond within 5 minutes
Emergency response
Lead to SMS in under 5 seconds
Auto-routing reduces lead response time from hours to under 2 minutes. Emergency leads get a priority prefix and follow-up alert.
5 sec
from submission to SMS alert
Tracking

Every lead tracked from source to booking

Every form submission is stored in your dashboard with full details: source attribution (Google, Facebook, direct, referral), timestamp, service selected, and response status. You see exactly where your leads come from and which services generate the most enquiries.

Auto-response confirmation emails go to the visitor with your business branding — not a generic receipt. The spam filter blocks bots silently without annoying CAPTCHAs.

  • Lead source attribution for every submission
  • Auto-branded confirmation email to the visitor
  • Silent spam filtering — no CAPTCHA puzzles
Source tracking
Every lead tagged with source automatically
Google organic, Google Ads, Facebook, direct, referral — every submission is tagged so you know which channels work and which don't.
100%
of leads source-attributed

What's included

Conditional logic fields

Show, hide, or reorder questions based on what service the visitor selects. Only relevant fields — no tyre-kicker questions, no friction.

Emergency toggle with instant SMS routing

One tap marks urgency, routes directly to your mobile with priority prefix and repeat alert. Never miss an after-hours emergency again.

Availability calendar widget

Visitors see your open slots and can self-schedule a call window or preferred time. Reduces back-and-forth scheduling messages.

Service-type dropdown (fully customisable)

Unlimited service options, reorderable, changeable anytime. List exactly what you do — hot water systems, switchboard upgrades, whatever.

Auto-branded confirmation email

Sent instantly to the visitor with your business branding. Professional follow-up that confirms receipt and sets expectations.

Silent spam filtering

Blocks bots and scrapers without annoying CAPTCHA challenges or "select all traffic lights" puzzles. Real visitors fill the form fast — bots get blocked silently.

Lead Capture Forms feed directly into your Email Automation sequences and SMS Notifications system. Every submission is tracked in your Analytics Dashboard. See all pricing.

Lead Capture Forms is included in both TradesPro plans.

No add-on fees. Smart forms, conditional logic, emergency toggle, availability calendar, and dual routing — all in your $30/mo subscription.

Frequently asked questions

Is Lead Capture Forms included in the $30/mo plan? +
Yes — conditional logic forms, emergency toggle, availability calendar, SMS and email routing, spam filtering, and the submission dashboard are all included in the $30/mo flat fee.
Do I need to set anything up myself? +
The form is pre-configured on your site at launch. You customise the service dropdown options and decide whether to enable the emergency toggle. That's it — everything else works automatically.
What happens when a customer submits a form? +
Within 5 seconds, you receive an SMS with the lead's name, service, suburb, and phone number. A detailed email follows with the full submission. If emergency is toggled, the SMS gets a priority prefix and a follow-up alert fires if you don't respond within 5 minutes.
Can I customise the form fields? +
Yes — you control the service-type dropdown options, order, and whether each service triggers the emergency toggle. You can reorder, add, or remove options anytime from the dashboard.
Won't customers abuse the emergency toggle? +
False emergencies are exceptionally rare — under 2% of submissions. You also control when the emergency toggle is available. Disable it during business hours if you prefer to handle all enquiries through the standard flow.

Works best with

Start using Lead Capture Forms — from $30/mo.

30-day satisfaction guarantee. You keep your files if you cancel.