Lead tracking. Source attribution. Conversion rates. Monthly one-page report. See which services generate the most jobs — not just the most enquiries.
Automatic lead source attribution
Conversion funnel from visitor to booked job
Monthly one-page report emailed as PDF
Tradies don't know which marketing channel generates the most jobs — Google organic? Facebook? hipages? Word of mouth? They spend money across multiple channels blindly. Without tracking, tradies can't measure lead-to-booking conversion rate — they feel busy but don't know if they're actually improving.
Marketing spend is optimised by gut feel rather than data — $500/mo on Facebook ads might be generating 2 jobs, but if the tradie doesn't know, they keep spending. No visibility into which services are most profitable — a plumber might think "blocked drains" is their biggest money-maker when it's actually "hot water systems" generating 3x the revenue.
When TradesPro customers see their actual source data, 9 out of 10 cut at least one underperforming channel within 60 days. Gut feel is consistently wrong about marketing.
Zero setup. Your dashboard has data from the moment your site goes live.
TradesPro captures every interaction automatically — no setup required. Form submissions, SMS responses, email opens/clicks, booking completions — all recorded and attributed to their source. No tracking codes, no UTM parameters.
Every lead is tagged with how they found you: Google organic, Google Ads, Facebook, direct, referral, email, or manual. The dashboard shows the complete funnel: Visitors → Leads → Quotes Sent → Booked Jobs → Revenue.
On the 1st of every month, you receive a one-page PDF email summarising: total leads (vs last month), top-performing service, best lead source by volume and conversion rate, response time average, and one actionable recommendation.
Before the dashboard, Emma the Melbourne cleaner ran Facebook Ads ($500/mo), Google LSA ($300/mo), and her TradesPro website ($30/mo). Her dashboard showed 42 total leads — 18 from Google organic (free), 12 from direct, 8 from Facebook ($62.50 per lead), 4 from Google LSA ($75 per lead).
Emma closed Facebook Ads immediately. $62.50 per lead was unsustainable compared to $0 from Google organic. Her marketing cost dropped from $800/mo to $300/mo — lead volume stayed the same. The dashboard also revealed "End of Lease Cleaning" generated 3x more leads than "Regular House Cleaning." She restructured her site to feature End of Lease as the primary service, and bookings increased 40%.
The per-service breakdown shows which services generate the most leads AND which convert at the highest rate. A plumber might see "Hot Water Systems" leads the volume but "Bathroom Renovations" converts at a higher rate with 3x the revenue per job.
This changes where you focus your marketing and which services you feature on your site. Data-driven tradies make 2.3x more informed decisions than those who never check.
On the 1st of every month, you receive a clean PDF email: total leads (vs last month), top-performing service, best lead source, conversion rate, average response time, and one actionable recommendation. No spreadsheets. No jargon. If you can read a speedometer, you can read this report.
Conversion rate tracking alone correlates with a 15% increase in booked jobs over 6 months. What gets measured gets improved. The CSV export lets you share data with your accountant or business coach.
Every lead automatically tagged with source: Google organic, Google Ads, Facebook, direct, referral, email, or manual. No UTM codes, no complex setup.
Visual funnel showing visitors → leads → quotes → booked jobs → revenue. See exactly where leads drop off and where you're winning.
Which services generate the most leads AND which convert at the highest rate. Find your hidden profit centres and focus your marketing there.
Plain language, 5 key numbers, one recommendation. No spreadsheets, no jargon. Arrives on the 1st of every month.
Optional virtual call tracking number that rings to your phone and logs the call as a lead with source attribution. See which channels drive phone calls too.
Share data with your accountant, bookkeeper, or business coach. Export your lead and conversion data as a clean CSV file.
No add-on fees. Source attribution, conversion funnel, per-service breakdown, monthly PDF report, call tracking, and CSV export — all in your $30/mo subscription.
30-day satisfaction guarantee. You keep your files if you cancel.